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This bill amends the Internal Revenue Code to deny tax deductions for advertising and marketing of foods with poor nutritional quality that are directed at children (age 14 and under). The bill defines "directed at children" to include media where 25 percent or more of the audience consists of children, and covers advertising across television, radio, social media, product placement, in-school promotions, and other channels. The bill requires the Treasury Department to contract with the National Academy of Medicine to develop procedures for identifying foods of poor nutritional quality and brands primarily associated with such foods, with regulations to be issued within 18 months. Revenue generated from the tax deduction denial would be transferred annually to the Fresh Fruit and Vegetable Program in schools.
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