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This bill amends the Trademark Act of 1946 to extend federal trademark law protections to digital replicas of individuals' identifying characteristics, such as computer-generated images, voices, or likenesses. The bill creates a rebuttable presumption that using such digital replicas in connection with goods or services causes consumer confusion or deception about affiliation or sponsorship. It includes exceptions for news, sports broadcasts, commentary, satire, parody, scholarship, educational purposes, and creative works that are primarily expressive or artistic rather than commercial, as well as uses protected by the First Amendment.
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