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This bill amends the Social Security Act to require that direct-to-consumer advertisements for prescription drugs and biologicals include a clear disclosure of the drug's wholesale acquisition cost (list price), unless the 30-day supply costs less than $35. The bill directs the Centers for Medicare and Medicaid Services to issue regulations within one year specifying how pricing information must be presented across different media formats, and establishes civil penalties of up to $100,000 per violation for non-compliance.
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