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The NO FAKES Act of 2024 creates a federal intellectual property right protecting individuals' voices and visual likenesses from unauthorized use in computer-generated digital replicas. The right is non-assignable during an individual's lifetime but becomes inheritable and licensable after death, with protections lasting up to 70 years post-mortem. The bill establishes liability for producing or distributing unauthorized digital replicas without consent, with exceptions for news, public affairs, sports broadcasts, and certain other uses, and requires online services to implement takedown procedures for infringing content.
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