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This bill amends the Internal Revenue Code to deny tax deductions for advertising and marketing of foods with poor nutritional quality that are directed at children (age 14 or under). The bill defines "directed at children" to include media where 25% or more of the audience consists of children, and covers advertising across television, radio, social media, product placement, in-school promotions, and other channels. The Treasury Department, in consultation with HHS and the FTC, would issue regulations within 18 months to define "food of poor nutritional quality" and related terms, with the National Academy of Medicine conducting a study to establish evaluation procedures. Revenue generated from the deduction denial would be transferred annually to the Fresh Fruit and Vegetable Program in schools.
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