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The Lower Grocery Prices Act prohibits retailers and food sellers from using algorithmic systems to set individualized prices for food, groceries, and agricultural commodities based on surveillance data about consumers. The bill creates exceptions for price differences based on reasonable service costs, publicly disclosed group discounts (e.g., for seniors or veterans), and opt-in loyalty programs, provided eligibility criteria are transparent and uniform. The Federal Trade Commission and state attorneys general are authorized to enforce the prohibition, and consumers may bring private lawsuits for violations.
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