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The GUARD Financial Data Act amends the Gramm-Leach-Bliley Act to strengthen consumer privacy protections for financial data. Key provisions include requiring financial institutions to limit data collection to what is adequate and necessary (data minimization), allowing consumers to opt out of data sharing at any time, restricting how financial data aggregators can use consumer login credentials, expanding privacy notices to include AI use and data retention practices, and establishing consumer rights to access and delete their nonpublic personal information. The bill also provides regulatory flexibility for small financial institutions.
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